We tried out a national programme last year and almost doubled the events available which spanned the UK from The Shetland Islands down to Cornwall.
Creativity and Wellbeing Week is growing at an exponential rate – with audiences and event numbers increasing rapidly year on year. In 2019, we had a record-breaking 50,880 attendees at 636 events which stretched all the way from Cornwall to the Shetland Islands.
Our digital footprint was immense – conversations on Twitter around Creativity and Wellbeing Week reached close to seven million people, around 1,500 people spoke about the event on social media, and the festival website had 25,000 page views. In 2020, we will continue to grow the festival with more attendees and events in new locations across the UK.
In the eight years since We more than doubled our events from last year. Events outside London were slow to pick up, however at the final count they made up almost three quarters of the overall events. We saw a huge boost digitally with reach and engagement on Twitter really strong. This was helped by partnering with March Network, Thrive LDN and 64 Million Artists. Areas such as Norfolk and the North East who held their own local Creativity and Wellbeing weeks really strengthened the national presence.
London Bubble has taken an active part in Creativity & Wellbeing week since 2013 and it now forms a core part of our annual programming. As a fixture in our diary it provides us with a welcome deadline to consolidate activities and events taking place during the week. Combined with the brochure and website it provides a much needed ‘shop window’ and wider forum to discuss our developing work in engendering wellbeing through creativity in participatory theatre.
It is with a heavy heart that we have decided to postpone Creativity and Wellbeing Week 2020. As a festival focusing on health and wellbeing, we feel as though it would be irresponsible to encourage public events at this time. We understand that this is not yet official government advice, however, given the timing of the festival, we are concerned that it will be taking place at a possible peak of the virus.
This is a fast-moving situation and is entirely unprecedented for all of us, so please bear with us as we navigate the next few weeks.
For those who have already put time and resource into events, we are sorry this is happening. There is nothing to stop you deciding to host events of course, and we will leave you to make that judgement, however, at this stage, we will not be marketing or hosting any events using the Creativity and Wellbeing banner.
Currently, we see this very much as a postponing and will be following advice around rescheduling the week later in the year. We are also looking into ways we can host some kind of virtual or digital festival in that week. If you have any ideas, please let us know.
We know that this is a worrying and unsettling time for many, and we need creativity and connection more than ever. We will be doing all we can as organisations to support our members and keep connections active.
Best wishes Jenni, Neil, Victoria and Hayley