The Zoo, a bespoke, digital artwork commissioned by CW+, is a 90-minute-long film which can be played on a seamless loop, featuring moving portraits of 42 different animals, ranging from domestic to wild.
The film was designed with creative filmmakers Accademia to provide a positive distraction to children waiting or being treated in the Children’s Emergency Department as Chelsea and Westminster Hospital, who can often be anxious, distressed or experiencing pain.
We partnered with London Aquarium, Colchester Zoo, Battersea Dogs and Cats home, Battersea Park Children’s Zoo, and Hounslow Urban Farm to film the diverse range of animals. The digital film is accompanied by a small booklet called The Zoo Passport, which gives information about some of the animals featured, such as their names, ages and fun facts about their species.
Since The Zoo has been installed, we have had excellent feedback from patients, families and staff. Due to its success, we have also installed The Zoo in the Paediatric Outpatients Department.
During Creativity & Wellbeing week The Zoo can be viewed by all here.