Description

Ad-Memoire is a reminiscence resource that uses some of the UK’s best loved vintage TV commercials and print ads to provide care organisations, hospitals and individuals with activities, entertainment and memory prompts. The ads and the social history they contain are designed to appeal to older people, including those living with dementia.

Whether it’s Beanz Meanz Heinz, Kellogg’s ‘Sunshine Breakfast’ or Murraymints ‘too good to hurry mints’, the brands, slogans and jingles of the past stay with us for a lifetime. This is what makes Ad-Memoire the perfect tool for stimulating fond memories and cross-generational conversations.

The resource has proved popular in care settings, hospitals and homes across the country, with carers reporting the positive effects on those they look after.

Ad-Memoire has been developed by The History of Advertising Trust – a charity responsible for the world’s largest archive of British advertising.

Location
Video