Our Story

Creativity and Wellbeing week is a partnership between London Arts in Health Forum and the Culture, Health & Wellbeing Alliance. It is an open festival where we encourage anyone who wants to host an event focused on culture, arts and wellbeing to join us in the programme. We will also be working to connect with many of you through online events during the week. 

Creativity and Wellbeing week was launched in 2012 as a small celebration of arts and health activity in London. Since then we have grown into the biggest (and best!) creative wellbeing festival spanning the UK.

Creativity and Wellbeing Week is growing at an exponential rate – with audiences and event numbers increasing rapidly year on year. In 2019, we had a record-breaking 50,880 attendees at 636 events which stretched all the way from Cornwall to the Shetland Islands.

Our digital footprint was immense – conversations on Twitter around Creativity and Wellbeing Week reached close to seven million people, around 1,500 people spoke about the event on social media, and the festival website had 25,000 page views. In 2020, we will continue to grow the festival with more attendees and events in new locations across the UK.

In the eight years since We more than doubled our events from last year. Events outside London were slow to pick up, however at the final count they made up almost three quarters of the overall events. We saw a huge boost digitally with reach and engagement on Twitter really strong. This was helped by partnering with March Network, Thrive LDN and 64 Million Artists. Areas such as Norfolk and the North East who held their own local Creativity and Wellbeing weeks really strengthened the national presence.

London Bubble has taken an active part in Creativity & Wellbeing week since 2013 and it now forms a core part of our annual programming. As a fixture in our diary it provides us with a welcome deadline to consolidate activities and events taking place during the week.  Combined with the brochure and website it provides a much needed ‘shop window’ and wider forum to discuss our developing work in engendering wellbeing through creativity in participatory theatre.